* Our most recent Australian study quantified the accuracy of TVmap forecasting in comparison to traditional methods. The study involved calculating forecasts for more than 4.4 million individual timeslots, using three different methodologies and then comparing these with the actual ratings achieved.
Of the 52 top-level scenarios analysed in this study, TVmap outperformed ‘Same Time Last Year’ in 49 of 52. TVmap outperformed ‘Recent weeks without seasonal adjustment’ in 47 of 52 and was very close in the remaining scenarios. Overall, TVmap’s forecasting engine proved to be more accurate than traditional methods of forecasting ratings; specifically 14.7% more accurate than using ratings from the same time last year and 39.4% more accurate than using recent weeks analysis.